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In 2014, designer and photographer Francesco Ragazzi drew inspiration from California culture to create Palm Angels – a black and white photography book of the LA skateboarding scene – and thus the laid-back label was born. The designer’s modern interpretation of staples such as hooded sweatshirts and distressed denim is married with his experience as artistic director for Moncler in an upscale approach to an off-duty wardrobe. Look for urban-infused tracksuits and T-shirts hallmarked with graphic logo prints.